“This is the first step towards PlayStar Casino becoming a favorite among players across the US.” “We have shaped our proposition through extensive market research and analysis of customer behaviour to ensure maximum engagement and entertainment,” Noble explained. Its co-founder and executive vice president Adam Noble said he was delighted to have secured access to New Jersey with Ocean Casino Resort. The business aims to differentiate from the competition by offering an immersive experience, driven by personalisation, engagement mechanics and strong customer service. And we’re looking forward to doing it all over again.” “To get back in at this time when the technology and possibilities have advanced so much, is genuinely exciting. “For me, it is great to be back in the game as I founded Boss Media in the mid-nineties and brought many of the earliest online casinos to life,” he said. PlayStar is a start-up founded by Joel Wikell, an industry entrepreneur who previously founded igaming software developer Boss Media. The operator plans to roll out its PlayStar Casino brand in the state in the fourth quarter of 2021, with a view to expanding into additional states in the following year. Online casino start-up PlayStar Gaming is preparing to launch in New Jersey’s igaming market, after sealing a market access deal with Atlantic City’s Ocean Casino Resort.
